Northpond Ventures
Building a Better Tomorrow
Building a Better Tomorrow
Situation
After decades in the venture capital space, Michael Rubin and Sharon Kedar founded Northpond Ventures, a global, science-driven venture firm. The founders of the $500MM+ fund set a clear mission to turn scientific breakthroughs into enterprises that transform lives and build a better tomorrow. They came to Pencil Worx in search of an identity as inspiring as their bold mission.
After decades in the venture capital space, Michael Rubin and Sharon Kedar founded Northpond Ventures, a global, science-driven venture firm. The founders of the $500MM+ fund set a clear mission to turn scientific breakthroughs into enterprises that transform lives and build a better tomorrow. They came to Pencil Worx in search of an identity as inspiring as their bold mission.
Solution
Collaborating with the core internal team, we created a new mark to introduce the business with an energetic, forward-looking symbol. The depth of the shape speaks to the firm's depth of insight and impact. Throughout the visual system, the dynamism of the shapes highlights their commitment to advancing science and technology. Blue and vibrant green brand colors pay homage to the name while celebrating their scientific acumen. Supported by a strong positioning and purpose, the new visual identity launched to great success in November 2018.
Collaborating with the core internal team, we created a new mark to introduce the business with an energetic, forward-looking symbol. The depth of the shape speaks to the firm's depth of insight and impact. Throughout the visual system, the dynamism of the shapes highlights their commitment to advancing science and technology. Blue and vibrant green brand colors pay homage to the name while celebrating their scientific acumen. Supported by a strong positioning and purpose, the new visual identity launched to great success in November 2018.
Pencil Worx did an exceptional job developing our brand identity, capturing the essence and core values that define Northpond Ventures. Words can't express our gratitude. They are truly best-in-class partners.
Sharon Kedar
Co-Founder Northpond Ventures
Sharon Kedar
Co-Founder Northpond Ventures
