The Vitamin Shoppe
Founded in 1977 in New York City, The Vitamin Shoppe has grown into one of North America’s leading destinations for nutritional supplements, with more than 500 stores and 20,000 SKUs.
The refreshed identity retains the brand’s recognizable blue and gold palette while introducing a more iconic symbol, one that signals optimism, energy, community, and personal wellbeing.
The result is a clearer, more modern expression of The Vitamin Shoppe’s role as the first choice for people seeking to own their health.
Black+Decker
The goal was to give Black+Decker a cleaner, more timeless identity, reducing decorative elements while reinforcing the brand’s everyday versatility.
The refreshed logo creates a more modern, confident expression of the company’s “powering people” mission.
Mashreq Bank
The Mashreq identity draws from the meaning of its name, “where the sun rises in the East.”
The mark evokes a rising sun while expressing the brand’s positioning around openness: opening opportunities, opening access, and opening more human, respectful relationships.
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