To the point

Women living with fibroids have long been treated with invasive, surgical solutions. VIVA EVE came onto the market with a solution that helped women restore their natural cycles with greater ease and comfort.
The brand needed to be one part heart and one part science. We walked that fine line by bringing in some warmth through color and letterforms while maintaining a squeaky clean, and predominately white visual system. This mix helped provide a sense of calm and well-being.
The logotype is a modern, one-of-a-kind font with crisp letterforms. The purple dot between ‘VIVA’ and ‘EVE’ references the minimally invasive and non-vascular procedures done with pinpoint accuracy.
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