PROJECT SUMMARY
Expanding a brand consultancy into coaching and leadership development
Expanding a brand consultancy into coaching and leadership development
SITUATION
Sparkfire was a brand consultancy built to help companies uncover what made them distinct and bring it to life through their brand.
Sparkfire was a brand consultancy built to help companies uncover what made them distinct and bring it to life through their brand.
As the firm expanded into executive, leadership, and personal coaching, its own identity needed to evolve, reflecting a broader offer, a more nuanced audience, and a deeper role in helping people and organizations realize their potential.
SOLUTION
The refreshed identity needed to feel approachable, professional, and premium.
The refreshed identity needed to feel approachable, professional, and premium.
A rounded, human typeface brought warmth and accessibility to the brand, reflecting the personal nature of coaching. Rather than rely on obvious “spark” imagery, the identity introduced a subtle cue within the “k,” giving the wordmark a more ownable detail.
Vibrant pinks and oranges added energy and optimism, creating a visual system that felt expressive, confident, and aligned with Sparkfire’s expanded role across branding and coaching.
“Our name is all about lighting a spark for companies and individuals. Pencil Worx did an amazing job bringing that to life in a way that worked perfectly for our diverse audiences.”
Hilary Folger
Founder & CEO, SparkFire
Founder & CEO, SparkFire
Contact us at info@pencilworx.com