PROJECT SUMMARY
Enhance your off-road driving experience
SITUATION
Morris 4x4 Center is a leading eCommerce destination for Jeep and 4x4 enthusiasts, offering a wide range of parts, accessories, and expert support.
What began as a Jeep restoration and export business in a single-bay garage has grown into a global distributor with a 60,000-square-foot warehouse, more than 40,000 products, and over one million orders fulfilled.
As its audience expanded across a broader community of outdoor and 4x4 enthusiasts, Morris 4x4 Center needed a refreshed identity that could reflect its scale, expertise, and more customer-focused future.
SOLUTION
The refresh modernized Morris 4x4 Center with a brighter, more dynamic identity built for a broader outdoor audience.
The new symbol suggests mountains, a valley path, tire tracks, and off-road terrain, creating a flexible mark that speaks directly to adventure, capability, and rugged performance.
Bold typography and the brand’s signature red give the system strength and recognition, while the overall expression feels fresher, more confident, and ready for the company’s next stage of growth.
Contact us at info@pencilworx.com
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