PROJECT SUMMARY
Be Bold. Be Fearless.
Be Bold. Be Fearless.
SITUATION
Kim Foley is an independent luxury handbag designer based in New York City.
Inspired by modern geometric abstraction, her work is bold, confident, and made to be remembered. Each handcrafted leather piece is meticulously constructed using premium materials sourced from carefully selected local suppliers.
SOLUTION
Working closely with Kim Foley, we built the identity from the same language that defines her work: construction, form, and precision.
Working closely with Kim Foley, we built the identity from the same language that defines her work: construction, form, and precision.
The custom wordmark uses clean, modern lines to balance function with sophistication. Its distinctive “K” is formed through concentric geometry, reflecting the detail and structure found in the bags themselves.
The result is a bold, elegant mark that feels directly connected to the craft and character of the brand.
Contact us at info@pencilworx.com