KIM FOLEY
Be Bold. Be Fearless.
Be Bold. Be Fearless.
Situation
Kim Foley is an independent luxury handbag designer based in New York City. Inspired by modern geometric abstract forms, her designs are built for the bold and the confident, made to be memorable. Each handcrafted leather creation is meticulously constructed using only the highest quality materials from personally selected local suppliers.
Kim Foley is an independent luxury handbag designer based in New York City. Inspired by modern geometric abstract forms, her designs are built for the bold and the confident, made to be memorable. Each handcrafted leather creation is meticulously constructed using only the highest quality materials from personally selected local suppliers.
Solution
Working closely with Kim Foley we embraced her luxurious and stylish approach, using the shared visual language of construction and form as a starting point.
Working closely with Kim Foley we embraced her luxurious and stylish approach, using the shared visual language of construction and form as a starting point.
For the wordmark’s custom typography, we developed a mark with clean modern lines that balance simple functionality with sophisticated style. The “K” is formed by concentric lines radiating from the shape of the letter, reflecting the attention to detail inherent in everything the brand stands for.
The result is an icon inspired by the structure of the bags themselves, evoking the same bold geometric elegance.
