PROJECT SUMMARY
Life is Better Active
SITUATION
The Kelly Brush Foundation is dedicated to empowering those with spinal cord injuries to lead active, engaged lives. KBF provides grants for adaptive sports equipment and helps connect people with the training, resources, and community they need to get out and pursue their dreams.
It all began back in 2006, when college athlete Kelly Brush suffered a spinal cord injury during an Alpine ski race. Through sheer grit and determination, she eventually returned to the slopes on a mono-ski and is now a Pediatric Nurse Practitioner with two young daughters, who continues to live a full and active life with husband Zeke—skiing, cycling, golfing, surfing and playing tennis.
Today, the nonprofit founded by Kelly and her family work tirelessly to bring those same possibilities to everyone facing a life-changing spinal cord injury. But after more than a decade, the KBF brand was ready for a much-needed identity refresh that would fully personify the endless spirit, energy, and enthusiasm that drives this passionate team of doers. It was time for a new brand image as bold and exciting as the mission itself, powering them forward into the future.
SOLUTION
The new look begins with a bright yellow and blue palette in the colors of the sun and sky—the visual embodiment of hope and limitless possibility. The circular symbol surrounding the logotype creates a sense of motion and energy, coming full circle on the path to recovery. The encircled “b” forms the image of a wheelchair, the most basic and empowering of all adaptive sports equipment for those with SCIs.
A secondary circle graphic further activates the brand and references the freedom of the trails, pathways, and ski tracks, leading to new adventures along the road to recovery.
The new typeface is modern and gender-neutral, with sublet spacing within the letterforms, adding a dynamic, active power. The result is an overall design that can be readily embraced by all genders and ages and is ideal for performance sportswear and athletic events where it will most often be seen.  It is a symbol filled with athleticism and positivity, one that will hopefully propel the Kelly Brush Foundation forward into a future filled with possibility.
The new design elements will be used to build out all of the Foundation’s future event graphics, including feather flags, event canopies, and related marketing and communications materials.
Pencil Worx is also proud to announce that we are currently working on the main sponsorship event graphics and cycling jersey for the 2021 Kelly Brush RIDE, to be held on Sept. 11 at Middlebury College, with an entirely virtual option also available. Registration will open at the end of May!
“Pencil Worx helped us clarify who we are, where we began, and where we are headed.
They captured the spirit, energy, and ambition of our work, creating a fresh, confident brand that reflects our mission and supports the impact we’re ready to make.”
Edie Perkins, Executive Director
Kelly Brush Foundation
Contact us at info@pencilworx.com 
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