SITUATION
HER New York was created to bring the precision and legacy of bespoke tailoring to women’s business attire.
HER New York was created to bring the precision and legacy of bespoke tailoring to women’s business attire.
Using 3D body-mapping technology, the brand translates custom tailoring into individually fitted designs with a higher level of accuracy, detail, and personal expression.
The identity needed to reflect that same confidence: sharp, modern, and distinctly feminine, with enough edge to stand apart from the conventions of high-end fashion branding.
The logotype needed to feel as distinctive as the brand itself.
We created a custom wordmark with sharp cuts, diagonal connections, and linear details that echo the construction lines of bespoke tailoring. The result is bold, precise, and unconventional, giving HER New York a visual signature with confidence and edge.
The identity expresses a brand built on individuality, precision, and women defining style on their own terms.
Contact us at info@pencilworx.com