PROJECT SUMMARY
Form meets function
Form meets function
SITUATION
Frywall was created to solve a simple, familiar kitchen problem: keeping cooking splatter inside the pan.
Frywall was created to solve a simple, familiar kitchen problem: keeping cooking splatter inside the pan.
As a new-to-the-world product, the brand needed to make the idea immediately clear, helping consumers understand what it was, how it worked, and why it belonged in their kitchen.
SOLUTION
The identity needed to communicate the product’s function with immediate clarity.
We used the “W” in the Frywall wordmark to suggest the splatter guard sitting inside a pan, while the thin typography reflected the product’s flexible form.
To support retail visibility and storage, we designed a reusable sleeve that allowed Frywall to be rolled, hung, and easily stored.
In April 2017, NBC's "The Today Show" declared Frywall the winner of its "Next Big Thing" competition, landing the product a slot on QVC. It has been featured in gift guides from publications like the Los Angeles Times.
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