PROJECT SUMMARY
Putting the power back in the hands of brands
Putting the power back in the hands of brands
SITUATION
Cart.com launched in September 2020 as a game-changing new force in e-commerce: a single platform where companies can find everything necessary for online retail success, from online storefront development to marketing, fulfillment, payment, and customer service. Cart.com is shifting the paradigm built by conventional online marketplaces like Amazon and Walmart, to offer a new model that puts the power back into the hands of the brands themselves.
They needed a brand identity as bold and distinctive as the company itself, with a strong brand identity that would be as immediately recognizable as those of the world’s largest online retailers but with its own unique power and style.
SOLUTION
The founders initially envisioned a shopping cart symbol, but the opportunity was to create something more distinctive and ownable.
We developed an emblem inspired by the structure of a shipping box, with hexagonal geometry that also suggests a hub, marketplace, and delivery network. Slightly rotated, the mark conveys movement, speed, and the operational flow behind modern commerce.
Paired with a simple lowercase wordmark and optimistic blue palette, the identity gives Cart.com a clear, confident, and scalable presence, built to support its mission of helping companies grow across the e-commerce ecosystem.
“The Cart brand identity is iconic, distinctive, and built to grow.”
Omair Tariq
CEO & Co-Founder, Cart.com
CEO & Co-Founder, Cart.com
IMPACT
The company reached unicorn status after a $60 million Series C funding round, bringing its valuation to $1.6 billion.
The company reached unicorn status after a $60 million Series C funding round, bringing its valuation to $1.6 billion.
Contact us at info@pencilworx.com