PROJECT SUMMARY
A new breed of e-commerce aggregator
A new breed of e-commerce aggregator
SITUATION
As e-commerce accelerated, many small and mid-sized D2C brands faced the same challenge: how to grow without the scale, infrastructure, or investment needed to compete.
As e-commerce accelerated, many small and mid-sized D2C brands faced the same challenge: how to grow without the scale, infrastructure, or investment needed to compete.
Ecommerce Brands was built to close that gap by acquiring and supporting D2C businesses across content, logistics, multi-channel growth, and platform development.
The identity needed to make a new business model feel clear, credible, and ambitious, positioning Ecommerce Brands as a unifying force built to help emerging brands scale.
SOLUTION
We created a clear, direct wordmark designed to build recognition for a new business with a highly focused proposition.
The wordmark is paired with an abstract geometric symbol that reflects the brand’s core idea: bringing distinct D2C businesses together into a stronger, more scalable whole.
Through color, form, and structure, the mark communicates aggregation, momentum, and multi-channel growth. The result is a simple, versatile identity that gives Ecommerce Brands a credible and memorable presence in a fast-moving category.
“The new brand reflects our real ambition to become a dynamic and progressive e-commerce marketplace, providing unmatched scale and growth opportunities. The brand we created with the help of Pencil Worx creativity shows that.”
Mark Birkenbach
Chief Executive Officer, Ecommerce Brands
Contact us at info@pencilworx.com