PROJECT SUMMARY
A better way to bounce back
A better way to bounce back
SITUATION
Buoy set out to make healthcare navigation easier, faster, and more accessible.
Its AI-assisted symptom checker helped people understand what might be making them sick, what to do next, and where to go for care.
The challenge was to build trust in a new kind of digital health experience, one that could shift behavior and make online medical guidance feel credible, human, and easy to use.
SOLUTION
The brand needed to feel human, optimistic, and quietly ambitious, reflecting Buoy’s mission to change how people navigate their health.
Rounded forms and continuous linework created a softer, more approachable visual language, guiding users through the health journey with clarity and warmth.
Playful details in the logotype extended into an ownable illustration style, giving the system a sense of movement, support, and care.
A' Design Awards
Gold A' Design Award Winner for the Graphics and Visual Communication Category by the International Design Academy.
Gold A' Design Award Winner for the Graphics and Visual Communication Category by the International Design Academy.
GRAPHIS INC
Presents and promotes the best work in graphic design,
advertising, photography, and illustration.
Presents and promotes the best work in graphic design,
advertising, photography, and illustration.
Contact us at info@pencilworx.com