PROJECT SUMMARY
Eat-in. Take-away. Proper burgers.
Eat-in. Take-away. Proper burgers.
SITUATION
BRGR was created to bring a genuinely great burger experience to East Grinstead, a historic West Sussex town attracting a new generation of city escapees.
BRGR was created to bring a genuinely great burger experience to East Grinstead, a historic West Sussex town attracting a new generation of city escapees.
The concept was simple: a small, welcoming neighborhood spot serving quality burgers made with locally sourced produce and meats.
The brand needed to feel friendly, direct, and unpretentious, with enough character to stand out as the area’s go-to burger destination.
SOLUTION
Working within a tight startup budget, we developed the name BRGR, a simple shorthand for burger with a subtle nod to East Grinstead.
Working within a tight startup budget, we developed the name BRGR, a simple shorthand for burger with a subtle nod to East Grinstead.
The identity uses a bold color palette, grill-inspired letterforms, and a framed logo system to create a casual, appetite-driven presence. Stamps, stencils, dies, and a branding iron gave the materials a tactile, handmade edge.
The result is a warm, memorable identity that feels as honest and inviting as the experience itself.
The typography extended across menus, napkins, labels, and the website, creating a simple, cohesive system with plenty of personality.
To add a more local touch, each burger was named after friends of the owners, turning the menu into part of the neighborhood story.
The result is a distinctive, easygoing identity for a burger spot built to feel familiar from day one.
Contact us at info@pencilworx.com