AutoAnything
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Situation
AutoAnything began in 1979 as a family-owned business, manufacturing and selling custom seat covers and carpeted floor mats. In 1997, the company expanded into an online retailer of automotive products. Over the years, the business built a solid reputation on knowledgeable customer service and low price guarantees for a vast array of automotive accessories, from trusted top-quality name brands to unique and innovative new products.
Today, AutoAnything is entering an exciting new phase of its evolution as an Ecommerce brand. The transformation will allow the company entry to the forefront of the fast-changing ecommerce marketplace, with unmatched scale and growth opportunities combined with expert help in marketing and digital optimization.  At the same time, the reimagined brand seeks to maintain its loyal customer base and generations-long reputation for honesty, integrity, and quality.
Our goal was to create a new, modernized brand identity that would ensure continuity with the company’s honored past while moving it forward into a brighter, more energized, and dynamic future.
Solution
We began by studying the brand’s evolution through the years, to ensure that the transformation would feel seamless—a natural, organic progression reflective of the company’s growth. The brighter, fresher color palette energizes the new look without sacrificing that sense of continuity.
The stylized “A” immediately evokes a vehicle’s silhouette, while also echoing the capitalized double-A initials of the brand’s name. That juxtaposition creates a powerful symbol that can easily stand alone. When used together, the combination mark creates a distinctive image that ties the company name to the symbol.
The result is a friendly, upbeat brand identity that evokes the easy-going, car-centric spirit of classic Route 66 Americana. It is a visual identity that will be easily and immediately recognizable wherever it appears.
That first major appearance will be a showcase with huge national visibility. On Opening Day, April 18th at Houston Astros Minute Maid Park, AutoAnything will debut its new partnership with the stadium for the 2022 season. The new brand identity will be painted between the first and third base on the field and on the pitcher’s mound and featured prominently around the stadium.

Thank you, Sam Ayling and Pencil Worx Design, for your outstanding
creative work on our brand identity for AutoAnything.
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Mark Birkenbach, Chief Executive Officer
Ecommerce Brands
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