PROJECT SUMMARY
The best brands at the right prices
SITUATION
AutoAnything began as a family-owned business built on product knowledge, customer service, and a trusted reputation in automotive accessories.
The best brands at the right prices
SITUATION
AutoAnything began as a family-owned business built on product knowledge, customer service, and a trusted reputation in automotive accessories.
As the company entered its next phase as a modern eCommerce brand, it needed an identity that could honor that legacy while signaling a more energized and digitally focused future.
The goal was to preserve the trust AutoAnything had built over decades while giving the brand the clarity, confidence, and momentum to compete in a fast-changing marketplace.
SOLUTION
We studied the brand’s evolution to make sure the refresh felt like a natural progression, not a departure.
We studied the brand’s evolution to make sure the refresh felt like a natural progression, not a departure.
The brighter color palette gives AutoAnything more energy and visibility, while the stylized “A” creates a simple, recognizable symbol inspired by both the brand’s initials and the silhouette of a vehicle.
The result is a friendly, confident identity with a clear automotive spirit and the flexibility to appear across digital, retail, and high-visibility brand applications, including AutoAnything’s 2022 partnership with Houston Astros Minute Maid Park.
Thank you, Sam Ayling and Pencil Worx Design, for your outstanding creative work on our brand identity for AutoAnything.
Mark Birkenbach
Chief Executive Officer, Ecommerce Brands
Contact us at info@pencilworx.com