PROJECT SUMMARY
Train Hard. Race Easy.
Train Hard. Race Easy.
SITUATION
212 Track Club was created to stand apart in New York’s competitive running culture, where clubs are as much about identity as they are about training.
The brand needed to capture the confidence, discipline, and urban energy of runners who take the work seriously.
SOLUTION
The identity uses bold, direct typography to create a sense of pace, focus, and credibility.
The identity uses bold, direct typography to create a sense of pace, focus, and credibility.
The 212 area code anchors the mark in Manhattan, while horizontal strokes suggest track lanes and forward movement. Designed to be immediately recognizable in motion, the system gives 212 Track Club a strong presence across apparel, race environments, and the city’s running scene.
Contact us at info@pencilworx.com